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Repro Free: 19/02/2015 Irish rugby legend Sean O’Brien and celebrated chef Catherine Fulvio were on hand today to launch Bord Bia Ham and Bacon campaign, which runs from Monday 23rd February to Sunday, 22nd March. With St Patrick’s Day fast approaching, the campaign encourages consumers to switch to choosing Bord Bia Quality Assured ham and bacon. Research* announced today shows that half of Ireland’s adult population plan to eat a traditional Irish meal on or around St. Patrick’s Day, with 54% of those surveyed planning to tuck into some bacon and cabbage.
For a vast selection of traditional, contemporary and everyday ham and bacon recipes to suit all tastes, check out www.recipes.bordbia.ie. Picture Andres Poveda
* REDC conducted an online survey on behalf of Bord Bia, interviewing a sample of 1,033 adults aged 18+ in February 2015
For further press information, please contact:
Clodagh Hogan or Justine Luykx at Wilson Hartnell – 01 6690030
Clodagh (087) 7746128 clodagh.hogan@ogilvy.com
Justine (086) 8595597 justine.luykx@ogilvy.com
