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22/11/2019 James Kavanagh, the RSA and industry partners come together for the launch Coca-Cola’s campaign to reward and celebrate designated drivers this Christmas season
TV presenter and author James Kavanagh was today joined by CEO of Road Safety Authority Moyagh Murdock and Chief Superintendent Paul Cleary - Garda National Roads Policing Bureau at the Schoolhouse Hotel, Dublin 4, to launch the 15th annual Coca-Cola Designated Driver campaign #HolidaysAreComing.
Coca-Cola is encouraging people across the island of Ireland to take on the role of ‘designated driver’, staying sober on nights out to ensure loved ones and friends get home safely. Holidays are coming early for these unsung heroes, with two free soft drinks from the Coca-Cola HBC range available to designated drivers throughout the month of December.
This year, Coca-Cola, a brand so synonymous with Christmas, will also reward designated drivers by providing three allocated parking spots at the St Stephen’s Green Q-Park in Dublin and Victoria Square in Belfast. Available each weekend in December, designated drivers simply need to present themselves to security hubs at the Q-Park stations to benefit from parking free-of-charge when on a night out.
If you are a designated driver, avail of the two free soft drinks from the Coca-Cola HBC range by simply making yourself known to bar staff at participating venues. Drinks from the range include Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Deep RiverRock, Fruice and Appletiser.
For a full list of venues, visit www.coke.ie/designateddriver. Follow #HolidaysAreComing on social to be a part of the conversation.
ENDS
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