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Repro Free: 26/05/2014
Olympic Sprinter and Winner of Celebrity Masterchef 2013, David Gillick and celebrated food blogger and fitness enthusiast, Roz Purcell were on hand to celebrate the start of the BBQ season with Bord Bia Quality Assured Lamb. The latest research* from Bord Bia has revealed that 68% of Irish consumers feel BBQs are a healthy way to dine al fresco with 60% choosing to cook meats such as lamb for the occasion.
Bord Bia is celebrating the start of the lamb season by encouraging consumers to consider barbequing or cooking with Bord Bia Quality Assured lamb. Lamb shoulders, shanks and chops are versatile, delicious, and ideal for BBQs.
For a wide selection of delicious lamb recipes check out www.bordbia.ie/lamb
* This research was carried out among 1,200 consumers in the Republic of Ireland during the month of May 2014.
For further press information, please contact:
Justine Luykx at Wilson Hartnell – 01 6690030
(086) 8595597 justine.luykx@ogilvy.com
