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New ‘John West Steam Pot’ range of tuna with seasoned couscous offers tasty and nutritious lunchtime option to ‘al desco’ diners
Pictured at the launch of the new John West Steam Pots are Old Sam and Alannah Bernie. Picture Andres Poveda
A new survey conducted by John West has revealed that nearly two thirds of all workers (62%) dine at their desks at lunchtime most days of the working week. The majority of workers (61%) also admit that the recession has impacted upon their lunchtime options and that they are now ‘more conscious of value as a result’.
Conscious that consumers are looking for a combination of great taste, strong nutritional credentials and value for money, John West has launched Steam Pots, a delicious range of succulent tuna and nutritious couscous infused with herbs and spices. Available in five fantastic flavours, the John West Steam Pots range is ideal for ‘al desco’ dining, as it simply requires the addition of boiling water for a warm, fast, filling and extremely flavoursome lunch.
To celebrate the launch, the John West ‘SS Steam Pot’ Roadshow will be travelling across the country to Ireland’s top food and music festivals, allowing festival goers to trial the delicious new range. To tie in with the roadshow, John West is holding an exciting competition offering entrants the chance to become the SS Steam Pot ‘First Mate’ and win tickets to attend some of the nation’s best festivals including Electric Picnic, Body and Soul and Bloom, along with accommodation and dinner for you and a guest!
To enter the competition simply visit the ‘Become a First Mate’ page at www.john-west.ie
For further information, please contact:
Lisa Porter / Ailbhe Byrne
Unique Media
Tel: 01 522 5200 or 087 087 744 4067 (LP)
