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TV and Radio Broadcaster, Baz Ashmawy teamed up with labels-for-less retailer, TK Maxx to take a look at bragging styles and habits revealing that almost two-thirds of Irish adults have embraced social media as a platform to showcase and celebrate achievements, life events, brag-worthy holidays, killer abs, new hairdos and bargain purchases with pride.
When it comes to bragging, TK Maxx gives shoppers the opportunity to brag every day about designer labels for less and the thrill of the find, from fashion for the entire family to accessories, beauty and homeware. TK Maxx is where an unexpected mix of products, at unexpected prices, can lead to ridiculous possibilities, but exceptional quality at up to 60% less than the RRP means nothing sticks around for long at TK Maxx…So, if you love it, grab it, and brag about it using #MyTKBrag. Picture Andres Poveda
-ENDS-
For further press information/photography please contact:
Marie-Claire Whelan / Jessica Kelly, Ogilvy PR
Email: Marie-Claire.Whelan@Ogilvy.com/ Jessica.Kelly@ogilvy.com
Phone: 086 073 5437 (M-CW)/ 087 653 5644 (JK)

